Produce contact lenses that are nothing less than excellent, that give back or provide the best vision experience the user may have. Produce and distribute contact lenses that beautify and elevate the user's self-esteem. To offer the best services to the professional fitting contact lenses, investing in technology, in knowledge and qualification of its collaborators.
Be recognized as a leading company in quality, service and solutions in contact lenses.
Respect customers and consumers.
To cherish competence and professional ethics.
Dedicate best efforts for the continuous evolution of its Quality System so that everyone can reliably enjoy their products.
Develop our employees.
Maintain good commercial practices that are fair to customers and preserve the company's results.